Giant advertising screens to scan public at station – BBC News

New giant advertising screens shaped like human eyes are being installed at Birmingham’s New Street Station.The three screens, which are made up of hundreds of tiny television screens, will survey passengers before picking out which adverts to display.One of the screens, which is currently being tested, will be the biggest city centre screen in the UK.James Harrison, from operators Signature Outdoor, said the screens were unique.Work at New Street is due to finish next month, with the station fully reopening on 20 September and Grand Central shopping centre on 24 September.

Source: Giant advertising screens to scan public at station – BBC News

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