Meet the weaponized propaganda AI that knows you better than you know yourself

One way they get the information they have is by using a thing called a conversion pixel. You know that stupid social network widget that’s on every web page these days, including this one? It’s designed to let you like and share a page without having to navigate back to Facebook. It also affords incredible mass surveillance opportunities. Every time you visit a web page with a Facebook share widget, you query one of Facebook’s servers for a conversion pixel. Facebook then promptly attempts to phone home with what link you visited, how long you lingered on the page, whether you scrolled down or signed up or bought anything, and whether you chose to Like or share the page, plus the text of whatever comment you might post at the bottom using your Facebook profile. Even if you delete the text and don’t publish the post. Likes already have enough predictive power; between likes and activity, that widget can produce a comprehensive set of metadata on a person’s personality.

via Meet the weaponized propaganda AI that knows you better than you know yourself – ExtremeTech

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